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The DM Reply Kit Ten replies for the ten messages health and wellness coaches actually get, word for word.

Almost nobody loses clients because their replies are bad. They lose them because the reply arrived four hours after the moment passed. This kit puts the right words in your hand before the moment happens.

10 repliesCopy and sendZero guessing

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You already know these messages. Ten of them, and what each reply does.

Every coach's inbox gets the same ten. Tap one to see what the reply in the kit does with it.

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A look inside. One page per reply, four parts on every page.

Shapei TragicoDM Reply KitReply 01 of 10 Reply 01"How much is it?"It always arrives before she knows anything else about you. Why the usual reply fails You send a number on its own. With nothing to compare it to but free advice on her feed, it sounds expensive. It isn't expensive. It's unexplained. The exchange She sends Hi! Saw your post. How much is it? You send Happy to share. Quick question first: what are you mainly trying to sort out? I run two different things and don't want to quote you the wrong one. · after she answers · It's [price]. Want me to send the details, or would it be easier to talk it through on a quick call? Why it works One question before the number buys you context, makes the price specific to her, and tells you instantly if she's a fit. Never quote into a vacuum.
If she repliesAsked again? Give a real range: it runs [range] depending on [variable].
One thing to avoidDon't discount. Drop the price when she hesitates and every future lead learns to hesitate.
 2026 Shapei Tragico. All rights reserved.

These aren't generic sales scripts. Each reply has a job: keep the conversation moving, get the information you need, find out whether she's a fit, and know when to move it to a call.

01
The exchange

What she says and what you send, laid out as messages, the way you'll read it while she's waiting.

02
Why it works

The thinking behind the reply, so it can sound like you instead of a script.

03
If she replies

What to do when the conversation keeps going.

04
One thing to avoid

Because the fastest way to lose a good conversation is to overdo it.

How to use it.
Four steps and one rule.

01Find the closest message.

Not a perfect match. The one closest to what actually came in.

02Swap the brackets.

Your details go in. Nothing else needs to change.

03Send it as written.

If it feels too long, cut words, not the question.

04Keep it beside your DMs for a week.

You'll start seeing the pattern, and soon you won't need the kit.

The one rule worth remembering

No reply within two days is a follow-up problem, not a script problem.

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This is
for you if

  • You're a nutrition, fitness, hormone or gut health, or mental wellness coach who gets inquiries by DM.
  • You've watched a conversation go quiet after the price question and weren't sure what to send.
  • You reply at 10pm because that's when you finally have time, and by then she's gone quiet.
  • You'd rather have the words ready than write them from scratch while she waits.

Probably not
for you if

  • Nobody is messaging you yet. This fixes the conversation, not the traffic.
  • You want a script to paste without changing a word. These are starting points in your voice.
  • You're looking for the automation. That's the system, and it's a separate conversation.
  • You're hoping for a line that makes everyone say yes. There isn't one. These get you to an honest answer faster.
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Questions coaches ask before they download.

What is in The DM Reply Kit?
The DM Reply Kit is a free 14-page PDF with ten copy-and-send replies for the ten messages health and wellness coaches get most, including "How much is it?", "Do you take insurance?", "Just looking for now" and the silence after the price. Every reply has its own page with four parts: the exchange, why it works, what to say if she replies, and one thing to avoid. Each one is written to keep the conversation moving toward a booked call instead of letting it go quiet.
Who is The DM Reply Kit for?
The DM Reply Kit is for health and wellness coaches who answer their own inquiries, including nutrition, fitness, hormone and gut health, and mental wellness coaches. It fits best when people already message you but too many of those conversations stall before anyone books. If nobody is messaging you yet, it will not help much, because it fixes the conversation, not the traffic.
How should a coach reply when someone asks "how much is it?" in a DM?
Ask one question before you give the number. A price sent on its own, with nothing to compare it to but free advice on her feed, sounds expensive, while a price that follows her answer sounds specific to her problem. The DM Reply Kit gives the exact wording for this reply, what to say if she asks again, and why you should never discount when she hesitates.
Why do coaching inquiries go quiet after the first DM?
Most coaching inquiries go quiet because of what happens after the first message, not because the person lost interest. The reply comes hours later, gives a price with no context, or never offers a clear next step, so the conversation has nowhere to go. The DM Reply Kit fixes the words inside each conversation, while a slow first reply is a separate speed-to-lead problem that needs a system.
Do the replies in The DM Reply Kit only work on Instagram?
No. The replies in The DM Reply Kit work anywhere a lead reaches out in writing, including Instagram, Facebook Messenger, text messages, WhatsApp and email. Each reply is built around the moment in the conversation, such as the price question or the silence after it, not around the platform. It is a PDF, so there is no software to install and you can copy a reply straight into the app you already use.
Will the DM replies sound like me or like a sales script?
The replies will sound like you once you swap in your own details. Each one gives you the structure and the order of the messages, which is the part that keeps a conversation going, and leaves the wording yours to change. If a reply feels too long for your style, cut words but keep the question, because the question is what moves her to the next step.
Does The DM Reply Kit fix follow-up, reminders or old leads?
No. The DM Reply Kit fixes what you say inside one conversation. Response speed, follow-up sequences, booking reminders, no-show recovery and reactivating old leads are the infrastructure around those conversations, which is what Shapei Tragico builds inside HighLevel for health and wellness coaches. If you want to see where your own inquiries are slipping, the free 30-minute discovery call is the place to start.
How quickly should you respond to a lead's DM?
As fast as you can, ideally within minutes and certainly within the first hour. Interest is highest the moment someone messages you and fades quickly after. The replies in The DM Reply Kit are short enough to send straight away, even from your phone.
Is The DM Reply Kit free, and what happens after I download it?
Yes, The DM Reply Kit is free. The PDF opens straight away and a copy arrives in your inbox, followed by a few short emails about the same problem: what happens after someone shows interest in working with you. You can unsubscribe from those emails at any time with one click.
Who wrote The DM Reply Kit?
The DM Reply Kit was written by Shapei Tragico, a client acquisition systems specialist for health and wellness coaches. Before building systems, she spent years as a social media manager and strategist, and the replies come from real coaching inboxes she has read and rebuilt, not from a template library. She now builds the follow-up, booking and reactivation systems that turn those conversations into booked calls.
Shapei Tragico, client acquisition systems specialist for health and wellness coaches

Who wrote this

I build the follow-up, booking and reactivation systems that turn the leads you already have into booked, paying clients. Not theory, not another course. The actual infrastructure behind health and wellness coaches who stopped losing people between "interested" and "paid."

Before this, I spent years as a social media manager and strategist, watching good coaches post consistently and still struggle to fill their calendars. The content was working. It just had nowhere to go once it arrived. Every resource I put out, including this one, comes from actually building this for coaches.

More about Shapei ›

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